MBCGE Logo Identitiy

Myanmar Business Coalition for Gender Equality

A brand identity project committed to promoting gender equality in the workplace in Myanmar. The Myanmar Business Coalition for Gender Equality (MBCGE) is a non-profit association and also a coalition of companies that are committed to promoting gender equality in the workplace in Myanmar.

Challenge

A strong voice in promoting gender equality in the region, MBCGE needed a cohesive visual identity that stands out and speaks to political and business leaders.

Solution

INSPR crafted the proposed branding identity using progressive messages and visuals that position women in a stereotypical man’s role and vice versa. This is further visualized in the logo’s symmetrical design.