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#samePAGE seeks to positively shift harmful and costly gender norms by experimenting on innovative, fresh and locally-driven approaches to drive the change that we want to see in our society.
INSPR was tasked to develop a small internal and external campaign that seeks to positively shift harmful and costly gender norms.
Along with Mr.Click and SPARK! Philippines, INSPR developed the #samepage movement which aims to remove the stigma of men doing household chores. INSPR helped develop a video showcasing how little things people do at home form a habit that contributes to gender equality/inequality. This was further supplemented by creating an infographic that was distributed to internal stakeholders.
