Define Your Hero
United Nations | WHO | Talent House
Define Your Hero is a behavior communications campaign that aims to redefine who heroes are and the roles they can play to improve society.
The campaign both celebrates the heroes during the COVID-19 pandemic, and is inclusively inviting every citizen to be a hero by staying at home to stop the spread of the virus.
Amidst a global threat and crisis never seen since WWII fear mongering and negative messages in general has been rampant. To tackle this problem we first needed to understand that these reaction stem from fear and uncertainty.
To counteract the stimulating agents of fear, INSPR developed a campaign that promotes hope, suggesting that heroes wear different wardrobes. The Define Your Hero campaign also inclusively invites the audience to consider themselves as a hero by staying at home to stop the spread of COVID-19.