The Future of Retail

Unilever looks at the trends and future of the retail and shopping industry as companies like Amazon who are increasingly taking over the industry.
Character Design
The character design was inspired by the Fibonacci sequence. The report is visualized as a shopping mall with a robot character as the focal point, representing the future digital shoppers.
The Concept
The challenge was to turn a detailed 70-page research and report into a digestible information that can be distributed to shareholders.

INSPR developed an infographic summarizing each of the report's category.  Each floor of the shopping mall represent each of the high-level category of the report.Note: Due to a non-disclosure agreement, the data has been redacted.