Unilever - Dove | Case Study
Campaign | Product Design
This design campaign proposal for Dove aims to increase brand and product awareness by leveraging on the annual Black History Month. True to its core value, Dove is a member of the U.N. Unstereotype Alliance and ready to respond to consumers demand for strong corporate social responsibility.
This proposal features a limited edition product design, and a traditional and digital campaign activation that promotes awareness through the lens of the consumers.
Product Design Sample
The proposed product design will feature a limited edition design. The design will only be available within the #blackhistory month timeline. The design will feature a matte black color coating which will help the product stand-out and simultaneously show support and solidarity in #blackhistory month campaign.
Augmented Reality | Guerilla Marketing
The campaign will utilize QR code and augmented reality technology as a marketing tool to interact with the audience. By scanning the QR code, the audience will be able to type their story which will appear on their cameras and/or the digital screen, which can also be shared on social media. A campaign that can be personalized and can be identified by the audience will help increase awareness of the advocacy.
Social Media Marketing